Overview

Sportsbet is a leading digital e-commerce business in the online wagering sector, bringing excitement to over 1.2 million Australian customers.

Sportsbet was seeking to bring ‘Same Game Multi’, a new team sport betting product to market. The application it was platformed on, Lightyear, required further infrastructure support to provide the agility required to deliver on the product promise.

Mantalus was engaged to modernise and streamline the build and deployment process for Lightyear, providing platform stability and future scalability.

33.3%

Reduction in infrastructure

33.3%

Reduction in infrastructure

33.3%

Reduction in infrastructure

Background

With a share of over 25% of Australia’s online wagering market, Sportsbet employs over 700 staff across Melbourne, Sydney, and Darwin. Licensed In the Northern Territory, Sportsbet is wholly owned by Paddy Power Betfair (PPB), a leading international sports betting and gaming operator listed on the London Stock Exchange and part of the FTSE 100 index. Sportsbet positions itself as a key partner to Australian sport and racing and is committed to ensuring that Australia has the best, socially responsible wagering industry in the world. Sportsbet is highly regarded for its market-leading brand and content, with innovative use of social and digital channels.

Challenge

Sportsbet has remained at the leading edge of the online gaming industry, through years of investment in product development. One of its more recent developments is the ability to combine multiple wagers placed on a single sporting event – known simply as ‘Same-Game-Multi’. This product is focused on team sports where multiple singular betting products are available, and through innovation, can be combined into a single multi-result wagering opportunity. The platform enabling this capability is Lightyear, an application developed in-house for Sportsbet. The application utilises discrete deployment of their Lightyear platform for each of their targeted Same-Game-Multi sports.

The overall goal of Sportsbet’s 2020 strategy is to achieve zero data centre footprint, however, each application’s journey to cloud must be assessed using appropriate methodologies to ensure ROI continues to be achieved for the cloud program overall.

The Lightyear platform, when hosted on-premises, has historically struggled with agility, meaning that improvements and innovation on the platform were slower than the business had envisaged. This was mainly due to infrastructure capacity restrictions, and the lack of modern CI/CD processes.

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Solution

Sportsbet engaged Mantalus to assist in its cloud migration journey, based in-part on Mantalus’ collaborative approach to migrations, aligning with Sportsbet’s strategy of utilising a combination of in-house resource up-skilling, and AWS Partner resources to provide leadership and expertise. Mantalus began its contribution to the Sportsbet AWS journey by helping to refactor each of the discrete Lightyear sport platforms into a repeatable and immutable AWS infrastructure stack. Mantalus both modernised and streamlined the build and deployment process for the platform by integrating version-controlled CloudFormation templates with application code deployables. By combining AWS services; Elastic Compute Cloud (EC2), Relational Database Service (RDS), Elastic Load Balancers (ELB) and Simple Notification Service (SNS), the Lightyear applications were set up for future scalability as part of their migration journey.

Key Solution Elements

Mantalus’ custom AWS infrastructure solution

Speed to Market

Increased through the use of immutable infrastructure as code and the flexibility of having environments built on demand increased development velocity.

Repeatable Architecture Patterns

 Enabled the expansion of new Lightyear sports (Additional sports already under development) 

Improved Monitoring, Logging and Alerting (MLA)

Enabled faster fault finding and system resilience.

Revitalised Application Architecture

Pre-existing application issues, prevalent in on-premises deployments, were resolved

Encryption of data

Further encryption of data in transit and at rest hardened the end to end security of the platform

Outcomes

Since joining the Sportsbet Cloud Program, Mantalus has made an impact on both the direction and velocity of the program. Along with performing tidy up of newly introduced ‘cloud technical debt’, Mantalus has streamlined toolsets and processes for the assessment, design, build and deployment of all applications in scope for the Program. For the Lightyear application set, the refactoring of the platform to AWS native services delivered specific outcomes defined as in-scope by Sportsbet, as well as additional benefits not initially considered by the internal Sportsbet stakeholders. 

Rupesh Kapadia, Head of Infrastructure and Operations at Sportsbet commented on the successful outcomes Mantalus delivered during the Lightyear engagement; ‘We have utilised several highly regarded AWS Partners early in our cloud migration journey. But now those vendors all look to Mantalus for direction because of their industry-leading capability’.

Why Mantalus

Mantalus’ capability is built on being the tip of the spear to solve difficult and unique problems with AWS technology. Our strength is based on having consultants with an array of industry experience, who have themselves faced a litany of complex, business critical, technology roadblocks; and found creative and class-leading ways to solve them.

We’re great at developing AWS centric architectures, where none have existed before. Think platforms or middleware that have never been attempted on AWS by anyone; or even completely AWS native solutions, removing the need for expensive 3rd party solutions.

So, where can we be useful and important to you? Anywhere there’s pain.

When you’re scratching your heads with a tricky use case that doesn’t fit neatly into a known solution or reference architecture…. think Mantalus. We’re the cure!

AWS has a fantastic array of services – and if you partner with Mantalus we can use them to help you solve just about anything.

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